Consumer Behavior in Fashion (2nd Edition)
This user-friendly guide to evaluating apparel quality presents the roles of product designers, manufacturers, merchandisers, testing laboratories, and retailers from product inception through the sale of goods, to ensure quality products that meet customer expectations. Bubonia provides an overview of apparel production, with emphasis on quality characteristics and cues, consumer influences and motivations impacting purchasing decisions, and the relationship of apparel manufacturing and production processes, cost, price point and the quality level of an apparel product. A key aspect of the book is the focus on both U.S. and International standards and regulations required for apparel analysis, performance, labeling requirements and safety regulations. The text is highly illustrated with images of stitch and seam types plus photos of their uses in actual garments, providing students with the tools needed to skillfully evaluate and critique quality elements in apparel and textile products.
Key Features
~ Supplementary Apparel Quality Lab Manual (sold separately) includes hands-on lab activities and projects that simulate real-world garment analysis and material testing
~ Industry Scenario boxes present case studies highlight real world situations such as the Lululemon recall and the environmental impact of apparel manufacturing
~ Provides an illustrated guide to ASTM stitch and seam types
Teaching Resources
~ Instructor's Guide with Test Bank
~ PowerPoint presentations for each chapter
PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395338. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Country | USA |
Author | Janace E. Bubonia |
Binding | Paperback |
Brand | Brand: Fairchild Pubns |
EAN | 9781609015121 |
Feature | Used Book in Good Condition |
ISBN | 1609015126 |
IsEligibleForTradeIn | 1 |
Label | Fairchild Books |
Manufacturer | Fairchild Books |
NumberOfItems | 1 |
NumberOfPages | 384 |
PublicationDate | 2014-10-28 |
Publisher | Fairchild Books |
ReleaseDate | 2014-10-28 |
Studio | Fairchild Books |