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Broadcast/Broadband Copywriting (8th Edition)

R 4,490

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Broadcast/Broadband Copywriting (8th Edition)

Broadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to electronic media scripting with a depth of coverage unmatched by other texts, but without assuming any prior media writing, production, or advertising experience on the part of the reader.

Return to PIC when completed. Thank you!
Country USA
Brand Pearson
Manufacturer Pearson
Binding Paperback
UnitCount 1
EANs 9780205674527
ReleaseDate 0000-00-00

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