Cases to Accompany Contemporary Strategy Analysis

New cases include:

• Manchester United: Preparing for Life without Ferguson
• Starbucks
• Easyjet vs. Ryanair
• DVD Wars
• Google

Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009.

These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.

Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges.

Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com