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Consumer Behavior: Buying, Having, and Being

R 603

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Consumer Behavior: Buying, Having, and Being

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peopleâ€™s social experiences.
Country USA
Manufacturer Pearson College Div
Binding Hardcover
UnitCount 17
EANs 9780136015963
ReleaseDate 0000-00-00

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