Design to Grow: How Coca-Cola Learned to Combine Scale and

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Expert advice from Coca-Colaâ€™s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.

In todayâ€™s world, every company is at risk of having a â€œKodak Momentâ€â€”watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but itâ€™s no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrowâ€™s business winnersâ€”regardless of size or industryâ€”will be the ones that know how to combine scale with agility.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the worldâ€™s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Colaâ€”and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.
Country USA
Manufacturer Simon & Schuster
Binding Kindle Edition
ReleaseDate 2015-02-10
Format Kindle eBook

Country	USA
Manufacturer	Simon & Schuster
Binding	Kindle Edition
ReleaseDate	2015-02-10
Format	Kindle eBook

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

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