Scientific Advertising
How To Write A Good Advertisement: A Short Course In Copywriting
The Boron Letters
The Robert Collier Letter Book
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads
Great Leads: The Six Easiest Ways to Start Any Sales Message
Ogilvy on Advertising
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone