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Places: Identity, Image and Reputation

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Places: Identity, Image and Reputation

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call itÂ there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber IX, 168 p.
ReleaseDate 2009-12-22
UnitCount 1
EANs 9780230239777

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