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Radio Programming: Tactics and Strategy (Broadcasting & Cable Series)

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Radio Programming: Tactics and Strategy (Broadcasting & Cable Series)

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.

Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.

Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.

Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Country	USA
Author	Eric Norberg
Binding	Paperback
EAN	9780240802343
Edition	1
ISBN	0240802349
Label	Focal Press
Manufacturer	Focal Press
NumberOfItems	1
NumberOfPages	191
PublicationDate	1996-05-07
Publisher	Focal Press
ReleaseDate	1996-06-07
Studio	Focal Press

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