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A quick look inside of some of the subjects covered: Benchmarking - Benefits and use, SWOT analysis - Internal and external factors, VPEC-T - Use, Creativity techniques - Problem solving, New product development - The eight stages, Marketing research - Marketing research in small businesses and nonprofit organizations, Need assessment - Extensive needs assessment vs. intensive needs assessment, Pitch book, Market analysis, Enterprise planning systems - Strategy via analysis, Strategic planning - Tools and approaches, Strategic management - Competitive advantage, List of marketing topics - Industry or market research, Objective (goal) - See also, Marketing plan - Medium-sized and large organizations, SWOT analysis - Marketing, Venture funding - The Third Stage, List of business theorists - H, Strategic management - Models and conceptual frameworks of strategic management, Product planning - Studying the market, Market research - Market research for business/planning, Marketing strategy - Types of strategies, Marketing management - Structure, Business analysis - SWOT, Working group - Problem solving, SWOT analysis - Use, Business plan - Presentation formats, Small-scale project management - Adopting an AGILE approach, Strategic management - Origin, Continuing professional development - Institute of Administrative Management, PESTLE - Use of PEST analysis with other models, and much more...