Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
The Intention Economy: When Customers Take Charge
Made to Stick: Why Some Ideas Survive and Others Die
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Positioning: The Battle for Your Mind
Traction: How Any Startup Can Achieve Explosive Customer Growth
Ask : The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level
The Power of When: Discover Your Chronotype--and the Best Time to Eat Lunch, Ask for a Raise, Have Sex, Write a Novel, Take Your Meds, and More
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business