10 Ways To Screw Up An Ad Campaign: And How to Create Ones

10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work
- Used Book in Good Condition
10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can â€œout advertiseâ€ the competitionâ€”even if you canâ€™t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of allâ€”how to effectively measure the success of your advertising.
Country USA
Brand Adams Media
Manufacturer Adams Media
Binding Paperback
ReleaseDate 2006-08-10
UnitCount 1
EANs 9781598690828

10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work