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The world of the fashion professional is brought to vivid life with 101 concise, provocative lessons on such topics as how a designer anticipates cultural trends and understands the fashion consumer, the workings of the fashion calendar, how a design collection is conceived, the manufacture and selection of fabric, methods of fashion illustration, and more.
This installment in the popular 101 THINGS I LEARNED® book series is the perfect book for everyone interested in fashion design--inexperienced fashion school students, recent graduates, and even seasoned professionals.