The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
Clear and concise explanations of the following concepts are included:
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Adhocracy                              Art of War                               Balanced Scorecard
The Boston Matrix                  Branding                                 Business Process Re-engineering
Career Anchor                       Competitive Advantage          Continuous Process Improvement
Core Competencies               Customer Relationship           Decentralization
Decision Theory                        Management (CRM)          Economic Value Added (EVA)
Excellence                              Experience Curve                   Five Structures
The Four Ps                           Gap Analysis                           Intellectual Capital
Just-in-Time Delivery              Knowledge Management       Lateral Thinking
Leadership Theory                 Management by Objectives    Management Science
Mergers and Acquisitions       The Mission Statement           Neuro-linguistic Programming (NLP)
Organic Growth                      Outsourcing                            Performance Management
Plan Do Check Act (PDCA)    Plan Organize Command       Product/Market Matrix
The Psychological Contract         Coordinate Control           Relative Cost Position
Risk Analysis                           S Curve                                  Six Sigma
Seven S Model                       Stakeholder Analysis              Strategic Intent
Supply and Demand               Team Building and                 Theories X, Y and Z
Vertical Integration                     Complementary Roles       Value-based Management
Yield Management                 Zero-base Planning