La Coka is an all-star cast of House of Pain alumni Everlast, Danny Boy and DJ Lethal along with Ill Bill (Non Phixion) and Slaine (Special Teamz). A Brand You Can Trust also contains Hip Hop elite features such as Snoop Dogg, Cypress Hill, Immortal Technique, Bun B, Jacken (Psycho Realm) and Q-Unique (Arsonists/StillWell). The album also boasts production work from The Alchemist.