BASIC MARKETING

BASIC MARKETING

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Country	USA
Author	William Perreault Jr.
Binding	Kindle Edition
Edition	19
EISBN	9780077512538
Format	Kindle eBook
Label	McGraw-Hill Higher Education
Manufacturer	McGraw-Hill Higher Education
NumberOfPages	784
PublicationDate	2013-02-25
Publisher	McGraw-Hill Higher Education
ReleaseDate	2013-01-17
Studio	McGraw-Hill Higher Education

You might also like...