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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winningâ€”and failedâ€”branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Country USA
Brand Penguin
Manufacturer Penguin Publishing Group
Binding Paperback
ItemPartNumber Refer to Sapnet.
Color Tan
ReleaseDate 2003-02-25
UnitCount 1
EANs 9780142001905

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Country	USA
Brand	Penguin
Manufacturer	Penguin Publishing Group
Binding	Paperback
ItemPartNumber	Refer to Sapnet.
Color	Tan
ReleaseDate	2003-02-25
UnitCount	1
EANs	9780142001905