Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Country | USA |
Brand | Penguin |
Manufacturer | Penguin Publishing Group |
Binding | Paperback |
ItemPartNumber | 9780142001905 |
Color | Tan |
ReleaseDate | 2003-02-25 |
UnitCount | 1 |
EANs | 9780142001905 |