AEC Business Development - The Decade Ahead

AEC Business Development - The Decade Ahead
- Used Book in Good Condition
Business developmentâ€”or simply â€œBDâ€â€”in the design and construction industry has become a highly specialized discipline. Regardless of circumstances, architecture, engineering, and construction (A/E/C) business development has one core purpose: to bring buyers and sellers together to make deals. Those intimately involved with professional services business development recognize that people hire people, and that understanding motives and motivations of those who purchase and sell A/E/C services is the password that opens a portal to genuine success. Through its Thought Leadership Series initiative, the SMPS Foundation conducted primary research to probe the behaviors of both buyers and sellers of A/E/C services. Working with a team of more than thirty marketing and business development professionalsâ€”most of whom are Certified Professional Services Marketers (CPSM) or Fellows of the Society for Marketing Professional Services (FSMPS)â€”the SMPS Foundation completed a year-long effort to research and analyze the current state of buying and selling within the industry, and to look toward the future to identify key forces that will impact business development in the coming decade. A/E/C BUSINESS DEVELOPMENT â€“ The Decade Ahead documents this in-depth research initiative. Inside youâ€™ll find an informative look at the state of the industry from the perspectives of buyers and sellers, as well as a panorama of trends and insights for those offering or procuring A/E/C services. If you wish to enhance your competitive advantage, deepen your business development knowledge and skills, and plan for the future, the findings and recommendations in this book will help you meet your goals. With this publication, the SMPS Foundation underscores its mission: to discover, in an ever-changing marketplace, what makes A/E/C organizations successful in marketing and business development.
Country USA
Brand Smps Foundation
Manufacturer SMPS Foundation
Binding Paperback
ItemPartNumber black & white illustrations
UnitCount 1
EANs 9780615848785
ReleaseDate 0000-00-00

Country	USA
Brand	Smps Foundation
Manufacturer	SMPS Foundation
Binding	Paperback
ItemPartNumber	black & white illustrations
UnitCount	1
EANs	9780615848785
ReleaseDate	0000-00-00