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Advertising and Public Relations Research

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ItemPartNumber 9780765636065
Model 9780765636065
ReleaseDate 2014-03-02
UnitCount 1
EANs 9780765636065

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