Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012

R 1,224

or 4 x payments of R306.00 with Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012
- Used Book in Good Condition
This text provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns and how American voters are ultimately influenced by them. Perfect for undergraduate students of political communication, elections and voting behaviour of American politics.
Country USA
Brand CQ Press
Manufacturer CQ Press
Binding Paperback
UnitCount 1
EANs 9781452239910
ReleaseDate 0000-00-00

You might also like...

Mass Media and American Politics

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)

Media Politics: A Citizen's Guide

Justice in America: How the Prosecutors and the Media Conspire Against the Accused

News: The Politics of Illusion (9th Edition)