One Goal One Vision. A 50 year old icon in motorsports and actionsports. Alpinestars, the leader in technology, safety, performance, style. Founded in 1963, Alpinestars has built a reputation of innovation and prestige. Now, fifty years later, Alpinestars is synonymous with quality, protection, technology and style. Alpinestars develops world-class technical apparel and footwear for all forms of motorcycling, auto racing and action sports as well as offering a large range of stylish casual clothing.