What it is: Cream-based gel. What it does: When it comes to the bedhead look, there?s a fine line between hot mess and haute mess. That?s where this cream-based gel from amika comes in. Lightweight polymers create a full, tousled look and keep everything in place with a gentle, noncrunchy hold. The formula can be applied to damp or dry hair to provide that ?perfectly imperfect? vibe. What else you need to know: In conjunction with hydrolyzed keratin protein, obliphica oil repairs and moisturizes thirsty tresses.