Please be aware orders placed now may not arrive in time for Christmas, please check delivery times.
Anatomy of a Trend
Used Book in Good Condition
A fascinating look at the predictable patterns behind trends It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course. Includes business cases and easy-to-follow trendspotting guidelines.