☰

Arts & Photography

Decorative Arts & Design

Archetypes in Branding: A Toolkit for Creatives and Strategists

R 1,852

or 4 x payments of R463.00 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Archetypes in Branding: A Toolkit for Creatives and Strategists
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
- Forge relationships with the myriad stakeholders that affect your business.
- Empower your team to access their creativity and innovate with integrity.
Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Country USA
Brand Simon & Schuster
Manufacturer HOW Books
Binding Hardcover-spiral
ItemPartNumber 9781440308185
ReleaseDate 2012-09-13
UnitCount 1
UPCs 035313650253
EANs 9781440308185

You might also like...

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Brand Thinking and Other Noble Pursuits

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World

Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World

Creative Strategy and the Business of Design

Creative Strategy and the Business of Design

Branding: In Five and a Half Steps

Branding: In Five and a Half Steps

Archetype Cards

Archetype Cards

Zag: The Number One Strategy of High-Performance Brands

Zag: The Number One Strategy of High-Performance Brands