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Archetypes in Branding: A Toolkit for Creatives and Strategists

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Archetypes in Branding: A Toolkit for Creatives and Strategists
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
- Forge relationships with the myriad stakeholders that affect your business.
- Empower your team to access their creativity and innovate with integrity.
Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Country USA
Brand Simon & Schuster
Manufacturer HOW Books
Binding Hardcover-spiral
ItemPartNumber 9781440308185
ReleaseDate 2012-09-13
UnitCount 1
UPCs 035313650253
EANs 9781440308185

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