Matters of authenticity are matters of accuracy, matters of truthfulness, matters of reliability and legitimacy. While Authenticity begins with Custer and the questions about his legend s reliability (when tourists and saloon patrons are being rhetorically targeted), it moves through issues of creativity and nonfiction, ghostwriting and grade inflation, padded resumes and online dating. In the end, Authenticity considers, via Plato, the question as old as western philosophy itself: How do we know that anything we know is, in fact, real?