Automobile Design Graphics: A Visual History from the Golden

Automobile Design Graphics: A Visual History from the Golden Age to the Gas Crisis 1900-1973

Dream a little dream
The art of selling more than just a car

In the heyday of the automobile, marketing cars was an exacting process. Selling the public one of their major life purchases involved not only traditional advertising but also a crucial item that extolled the virtue of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairsâ€“hence specimens of antique and vintage car brochures are rare collectorâ€™s items today.

Frequently overlooked in design and automotive histories, this ephemera offers lucid mirror image of American tastes, consumerism, and buying habits since the dawn of the automobile. Automobile Design Graphics presents for the first time a comprehensive overview of this mostly forgotten breed of collateral advertising. From the most obscure (Tucker, Ajax, Columbia) to the most iconic (General Motors, Ford, and Chrysler), this visual history brings together over 500 reproductions from these rare and collectible customer brochures. Across eight decades, they present not only some of the finest cars, but also some of the best illustration and graphic design of the 20th century.

Ancillary examples of automotive literature, including the elaborate dealer manuals are also featured, alongside essays by automobile and cultural historian Jim Donnelly and preeminent design historian Steven Heller. Testament to a bygone era when cars were, quite simply, the stuff dreams were made of, this book is a visual and informative pleasure for car enthusiasts, designers, and pop culture aficionados alike.

Text in English, French, and German
Country USA
Brand Taschen
Manufacturer Taschen America Llc
Binding Hardcover
ItemPartNumber 26708719
UnitCount 1
Format Illustrated
EANs 9783822853719
ReleaseDate 0000-00-00

Country	USA
Brand	Taschen
Manufacturer	Taschen America Llc
Binding	Hardcover
ItemPartNumber	26708719
UnitCount	1
Format	Illustrated
EANs	9783822853719
ReleaseDate	0000-00-00

Automobile Design Graphics: A Visual History from the Golden Age to the Gas Crisis 1900-1973

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