Baby Muslin Swaddle Blankets - Educational, 100% Soft Cotton 3 Pack, Swaddle and Receiving Blankets, Perfect Baby Shower Gift, with Mini Story of Amu the Turtle and Joie the Rabbit Racing

There is so much to learn when you become a new parent, and one of the first things you're told about is the importance of swaddling your baby. Swaddling is something that's needed in your newborns first few weeks of life, to help them transition to this big wide world they've become a part of.

Why Should I Swaddle My Baby?

Newborn babies are born with a startle reflex, which means they often startle themselves awake when sleeping. When you swaddle your baby, it helps to stop this reflex.

Swaddling can also help make your baby feel more secure by emulating the enclosed warmth, security and safety of your womb. Most babies need to be swaddled for some or all their sleeps until around six weeks to three months old.

Our Company Philosophy

Having a baby is a major life changing event where we want the best for our children's wellbeing. Swaddling is giving your baby this feeling of complete security and comfort.

Babies bring joy to our lives and this is reflected in the quality of our plush baby blankets for girls and boys. Today's parents are busier than ever and it's our mission to provide safe, socially responsible and uniquely designed products, offering great value at affordable prices.