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Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication

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Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.
From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Country USA
Manufacturer Bloomsbury Visual Arts
Binding Paperback
ItemPartNumber 200
EANs 9782940411870
ReleaseDate 2012-11-29

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Country	USA
Manufacturer	Bloomsbury Visual Arts
Binding	Paperback
ItemPartNumber	200
EANs	9782940411870
ReleaseDate	2012-11-29