Beat the Crowd: How You Can Out-Invest the Herd by Thinking Differently

Train your brain to be a real contrarian and outsmart the crowd

Beat the Crowd is the real contrarian's guide to investing, with comprehensive explanations of how a true contrarian investor thinks and acts - and why it works more often than not. Best-selling author Ken Fisher breaks down the myths and cuts through the noise to present a clear, unvarnished view of timeless market realities. He also points out the ways in which a contrarian approach to investing will outsmart the herd. In true Ken Fisher style, the book explains why the crowd often goes astray - and how you can stay on track.

Contrarians understand how headlines really affect the market and which noise and fads they should tune out. Beat the Crowd is a primer to the contrarian strategy, teaching readers simple tricks to think differently and get it right more often than not.

• Discover the limits of forecasting and how far ahead you should look
• Learn why political controversy matters less the louder it gets
• Resurrect long-forgotten, timeless tricks and truths in markets
• Find out how the contrarian approach makes you right more often than wrong

A successful investment strategy requires information, preparation, a little bit of brainpower, and a larger bit of luck. Pursuit of the mythical perfect strategy frequently lands folks in a cacophony of talking heads and 24-hour noise, but Beat the Crowd cuts through the mental clutter and collects the pristine pieces of actual value into a tactical approach based on going against the grain.