Becoming a Personal Trainer for Dummies

Becoming a Personal Trainer For Dummies is for you if you want to become a certified personal trainer and start your own business€"or if you€re a certified trainer looking to improve upon your existing practice. You get a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you:

• Find your training niche
• Study for and pass certification exams

• Attract, keep, and motivate clients
• Interview, hire, and manage employees
• Update your training skills
• Expand your services

This user-friendly guide offers unique coverage of personal trainer certification programs, including tips on selecting the right program and meeting the requirements. You€ll see how to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. You also receive savvy guidance in:

• Choosing the best fitness equipment
• Creating a business plan, a record-keeping system, and a marketing campaign
• Performing fitness assessments
• Developing individualized exercise programs
• Advancing your clients to the next fitness level

• Managing legal issues and tax planning

• Offering additional services such as massage and nutrition consultation
• Training clients with special needs

Complete with ten great starter exercises and a valuable list of professional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to get the most out of this fun, fabulous career!