Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Cases in Advertising Management
Service and Style: How the American Department Store Fashioned the Middle Class
Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
Public Relations: The Profession and the Practice
Truth, Lies, and Advertising: The Art of Account Planning
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e