Beyond Entrepreneurship: Turning Your Business into an

Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company

â€œThis is a hands-on guide to making your company a compelling marketplace force.â€â€”Industry Week Â

Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.

Packed with real-world examples of firms that have grown and attained corporate greatnessâ€”including Nike, L.L. Bean, Mrs. Fieldsâ€™ Cookies, Sony, and FedExâ€”this inspirational yet practical book . . .

Â·Â Â Â Â Â Â Â Â Covers in depth the five key elements common to all great enduring companies
Â·Â Â Â Â Â Â Â Â Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization
Â·Â Â Â Â Â Â Â Â Demonstrates how to develop the most effective leadership style for your specific situation
Â·Â Â Â Â Â Â Â Â Shows how to translate vision into effective day-to-day business tactics â€“and how to foster consistent tactical excellence in everything your company does
Â·Â Â Â Â Â Â Â Â Explains how to resolve the critical strategic issues faced by every small and mid-sized firm
Â·Â Â Â Â Â Â Â Â Prevents a set of conceptsâ€”and a host of practical techniquesâ€”for stimulating creativity and maintaining innovation as the company evolves

â€œBeyond Entrepreneurship is a blueprint for becoming great.â€ â€“Entrepreneur MagazineÂ
Country USA
Brand Penguin
Manufacturer Prentice Hall Press
Binding Paperback
Color Multicolor
ReleaseDate 1995-09-21
UnitCount 1
EANs 9780133815269

Country	USA
Brand	Penguin
Manufacturer	Prentice Hall Press
Binding	Paperback
Color	Multicolor
ReleaseDate	1995-09-21
UnitCount	1
EANs	9780133815269

Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company

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