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Big Blues: The Unmaking of IBM

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Big Blues: The Unmaking of IBM

Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
Country USA
Brand Big
Manufacturer Crown
Binding Hardcover
ReleaseDate 1993-08-24
UnitCount 1
EANs 9780517591970

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