Big Data For Beginners: Understanding SMART Big Data, Data Mining & Data Analytics For improved Business Performance, Life Decisions & More! (Data ... Computer Programming, Growth Hacking, ITIL)
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Country | USA |
Brand | Wiley |
Manufacturer | Wiley |
Binding | Hardcover |
ItemPartNumber | 43171-597373 |
UnitCount | 1 |
Format | Illustrated |
EANs | 9781118733899 |
ReleaseDate | 0000-00-00 |