Blueprint for Your Library Marketing Plan: A Guide to Help You

Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive
- Used Book in Good Condition
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues attracting funding and customers by focusing on specific needs. But where and how do you start?

Drawing on the authors many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst.

* Lay the groundwork through strategic planning and data collection
* Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library
* Use marketing planning to create and position new and existing services and programs
* Implement and track the plan then evaluate results

Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide.
Country USA
Brand ALA Editions
Manufacturer ALA Editions
Binding Paperback
ItemPartNumber illustrations
UnitCount 1
EANs 9780838909096
ReleaseDate 0000-00-00

Country	USA
Brand	ALA Editions
Manufacturer	ALA Editions
Binding	Paperback
ItemPartNumber	illustrations
UnitCount	1
EANs	9780838909096
ReleaseDate	0000-00-00

Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive

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