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Consumer Behavior
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
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Winning on Purpose: The Unbeatable Strategy of Loving Customers
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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
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The 22 Immutable Laws of Branding
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Web Accessibility Cookbook: Creating Inclusive Experiences
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Competing Against Luck: The Story of Innovation and Customer Choice
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Actionable Gamification: Beyond Points, Badges and Leaderboards
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Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
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People Buy You: The Real Secret to what Matters Most in Business
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