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Consumer Behavior
R 756
The Wisdom of Crowds
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Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It
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The Complete Tightwad Gazette: Promoting Thrift as a Viable Alternative Lifestyle
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Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
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Actionable Gamification: Beyond Points, Badges and Leaderboards
R 709
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
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The Practical Pocket Guide to Account Planning
R 733
Emotional Design: Why We Love (or Hate) Everyday Things
R 1,299
Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
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The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market
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