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Consumer Behavior
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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Good Services: How to Design Services that Work
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Obsessed: Building a Brand People Love from Day One
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
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Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions
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The Indispensable Milton Friedman: Essays on Politics and Economics
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Dollars and Sense: How We Misthink Money and How to Spend Smarter
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Remarkable Retail: How to Win and Keep Customers in the Age of Disruption
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The Curse of Bigness: Antitrust in the New Gilded Age
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Marketing Magic: Spells to make your MedSpa (or other house of beauty) GROW!
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