Brand Identity Essentials, Revised and Expanded: 100

Description Specifications
Description
Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (Essential Design Handbooks)

Brand Identity Essentials, Revised and ExpandedÂ outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programsÂ and brand identity, and all the various strategies and elements involved.Â

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectivenessâ€”and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design referenceÂ now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, LogoÂ Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

The new, revised edition expands each of the categories, descriptions, andÂ selections of images, and incorporates emergent themes in digital design and delivery thatÂ have developed since the book first appeared.

Brand Identity EssentialsÂ is a must-have reference for budding design professionals and established designers alike.
Specifications
Country USA
Brand Bloomsbury
Manufacturer Rockport Publishers
Binding Paperback
ItemPartNumber 9781631597084
ReleaseDate 2019-04-16
UnitCount 1
EANs 9781631597084

Country	USA
Brand	Bloomsbury
Manufacturer	Rockport Publishers
Binding	Paperback
ItemPartNumber	9781631597084
ReleaseDate	2019-04-16
UnitCount	1
EANs	9781631597084

Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (Essential Design Handbooks)

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