Managing Brand Equity: Capitalizing on the Value of a Brand Name
Aaker on Branding: 20 Principles That Drive Success
Building Strong Brands
Brand Relevance: Making Competitors Irrelevant
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Full Catastrophe Living (Revised Edition): Using the Wisdom of Your Body and Mind to Face Stress, Pain, and Illness
The Business Model Navigator: 55 Models That Will Revolutionise Your Business
Strategic Storytelling: How to Create Persuasive Business Presentations
The Anatomy of Humbug: How to Think Differently About Advertising
Positioning: The Battle for Your Mind