Building Strong Brands
Managing Brand Equity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Emotional Branding: The New Paradigm for Connecting Brands to People
Brand Relevance: Making Competitors Irrelevant
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Repositioning: Marketing in an Era of Competition, Change and Crisis