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Branded Beauty: How Marketing Changed the Way We Look

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Branded Beauty: How Marketing Changed the Way We Look

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that theyâ€™ll have to invest if they want to look their best.Â

In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people whoâ€™ve made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty.Â

Full of fascinating detail on great names such as Revlon, EstÃ©e Lauder, Lâ€™OrÃ©al and Max Factor, Branded Beauty looks at the history of the beauty industry and considers its future.
Country USA
Brand Kogan Page
Manufacturer Kogan Page
Binding Hardcover
ItemPartNumber 33285742
ReleaseDate 2011-10-25
UnitCount 1
EANs 9780749461812

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