The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand.Country | USA |
Brand | Thames & Hudson |
Manufacturer | Thames & Hudson |
Binding | Hardcover |
ItemPartNumber | 150 colour illustrations |
ReleaseDate | 2015-10-06 |
UnitCount | 1 |
EANs | 9780500518175 |