Branding + Interior Design: Visibility and Business Strategy

Branding + Interior Design: Visibility and Business Strategy for Interior Designers

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of viewâ€•who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
Country USA
Brand Schiffer Publishing
Manufacturer Schiffer
Binding Hardcover
ItemPartNumber Illustrated
UnitCount 1
EANs 9780764351297
ReleaseDate 0000-00-00

Branding + Interior Design: Visibility and Business Strategy for Interior Designers