Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
R 1,887
or 4 x payments of R471.75 with
Availability: Currently in Stock
Delivery: 10-20 working days
Please be aware orders placed now will not arrive in time for Christmas, please check delivery times.
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.