Deep Sleep or Daydreams...Anytime, Anywhere Health and beauty experts agree that better sleep equates to better health! Our 40 Blinks Sleep Mask is a key part of a healthy lifestyle. Extensive research has consistently shown that sleep plays a vital role in promoting physical health, longevity, and emotional well-being.All kinds of good things happen to your mind and body while you are snoozing, so out motto is: Sleep better...live better! Care instructions: Hand wash cold. Do not soak. Lay on towel to dry.