Business Management for the Equine Industry

Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.

No other book applies a truly modern business approach to equine enterprise.

The Authors

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon work together at Dark Horse Consultancy, a team of equine business consultants offering a wide range of advice and services to the industry.

Also available:

Horse and Stable Management

Fourth Edition

Jeremy Houghton Brown, Sarah Pilliner and Zoe Davies

1 4051 0007 9

978 14051 0007 6

Teaching Jumping

Jane Houghton Brown

0 632 04127 7

978 0632 04127 5

Horse Nutrition and Feeding

Second Edition

Sarah Pilliner

0 632 05016 0

978 0632 05016 1

Equine Science

Second Edition

Sarah Pilliner and Zoe Davies

1 4051 1944 6

978 14051 1944 3

Introduction to Horse Biology

Zoe Davies

1 4051 2162 9

978 14051 2162 0

Horse Business Management

Third Edition

Jeremy Houghton Brown

0 632 05826 9

978 0632 05826 6