Business Marketing Management: B2B

Business Marketing Management: B2B
- Used Book in Good Condition
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.
Country USA
Brand Brand: Cengage Learning
Manufacturer South-Western College Pub
Binding Hardcover
ItemPartNumber colour illustrations, colour tables, fig
UnitCount 1
EANs 9781133189565
ReleaseDate 0000-00-00

Country	USA
Brand	Brand: Cengage Learning
Manufacturer	South-Western College Pub
Binding	Hardcover
ItemPartNumber	colour illustrations, colour tables, fig
UnitCount	1
EANs	9781133189565
ReleaseDate	0000-00-00

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