Aimed at aspiring entrepreneurs, this text covers the basics of running a business. Early chapters describe the risks and rewards of operating a home based business, running a franchise, or purchasing an existing business. Other topics include applying for a business loan, hiring employees, creating a marketing plan, and finding a good lawyer. Three chapters are devoted to starting a business "on a shoestring." Annotation (c) Book News, Inc., Portland, OR (booknews.com)