Business for Punks: Break All the Rules - the Brewdog Way

Businesses fail. Businesses die.

Businesses fade into oblivion.

Revolutions never die.

So start a revolution, not a business.

After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn't have a business plan, just a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are.

Within a few years, BrewDog became one of the world's best-known craft breweries and fastest-growing beverage brands, famous for beers, bars, and crowdfunding. They've not only rewritten the record books - they've inadvertently forged a whole new approach to business.

Business for Punks bottles the essence of James' methods in an accessible, honest manifesto. Among his mantras:

• Cash is motherf---ing king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it - because it does.
• Get people to hate you. You won't win by trying to make everyone happy, so don't bother. Let haters fuel your fire while you focus on your hardcore fans.
• Steal and bastardize from other fields. Take inspiration freely wherever you find it - except from people in your own industry.
• Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they're passionate and a good culture fit.

Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It's an anarchic, indispensable guide to thriving on your own terms.