Writing White Papers: How to Capture Readers and Keep Them Engaged
Loaded with realworld examples of how the pros consistently increase response and generate more and better leads, Business to Business Direct Marketing gives you the guidance to create and develop narketing communications that win every time. Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of busines-to-direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Bly shows you how to:
Country | USA |
Author | Robert Bly |
Binding | Hardcover |
Brand | Brand: McGraw-Hill |
EAN | 9780844232430 |
Edition | 2 |
Feature | Used Book in Good Condition |
ISBN | 0844232432 |
Label | McGraw-Hill |
Manufacturer | McGraw-Hill |
NumberOfItems | 1 |
NumberOfPages | 416 |
PublicationDate | 1998-04-11 |
Publisher | McGraw-Hill |
Studio | McGraw-Hill |
ReleaseDate | 0000-00-00 |